Extended Delivery Team — Market Research Agencies & Insight Teams

Your extended Qualtrics & QuestionPro delivery team

We plug into your Market Research agency or insight team as a dedicated implementation bench, covering survey programming, dashboarding, and full insights team support, backed by 15+ years inside the Qualtrics ecosystem.

Partner with us See what we do
GTI Delivery Desk Online
How fast can you turn around standard survey scripting?
✓ 48 hours for standard surveys — we use tools like Pirai AI to accelerate the build.
We need this taken from spec to a live survey and dashboard.
✓ Implementation — programming, QC, and launch, start to finish.
Who's designing how it all fits together?
✓ Solution architecture — the platform design, mapped before we build.
It needs to talk to Salesforce too.
✓ Integration planning — scoped and mapped up front.
What if we need something the platform doesn't do out of the box?
✓ Custom built, inside the platform or outside it, whatever the use case needs.
And once it's live?
✓ Support and testing — we stay on it after launch.
When can you start the implementation?
✓ Immediately, once scope is confirmed.
Services

Delivery, agents, and data capture

How we work with Market Research agencies and insight teams, from day to day programming support to agent implementation, tooling, and data capture that keep your team moving faster than headcount allows.

Delivery

Extended team for MR agencies

We work as an extension of your team inside your existing delivery and insights workflows.

  • Survey programming and QC across Qualtrics and QuestionPro, including complex logic, quotas, piping, and multi-language instruments
  • Dashboard build and reporting, including Qualtrics Dashboards and CX / BX iQ, delivered stakeholder ready
  • Full insights team support, covering end to end project delivery alongside your researchers
  • Qualtrics and Salesforce integration, including data sync and triggered, CRM linked feedback actions
  • Custom implementation support, including bespoke scripting, API work, and platform migrations
  • Qualtrics XM Solution Architect certified, with deep hands on ecosystem experience
Qualtrics President endorsed
Tooling

Tools built for research teams

We partner with Pirai AI and build on their platform to deliver surveys up to 10x faster.

  • Survey automation with Pirai AI, converting Word and PDF specifications into Qualtrics, QuestionPro, and 20+ platforms in minutes
  • Pirai AI Flow, a conversational Chrome extension for Qualtrics dashboards, describe the widgets, filters, and layout you need and Flow builds them live, automating 50 to 60 percent of dashboard configuration
  • Qualtrics API Toolkit, a Chrome extension developed by GTI for the Pirai AI team to speed up API driven survey workflows
  • Custom internal tools and Chrome extensions built for research operations
Built on the Pirai AI platform
Engineering

Agent & systems development

When an off the shelf platform feature is not enough, we build what is needed.

  • Custom agent development, including survey QA agents and response analysis agents
  • Chrome extension development, from concept through to Chrome Web Store release
  • Workflow automation and API integration work across your research and CRM stack
  • Fast proof of concept to production delivery
Full stack engineering support
Agents

XM Agent implementation

Safe, production ready agent setup inside the Qualtrics XM ecosystem, built around your business use case.

  • Implementation of Qualtrics' built in XM Agents, scoped and configured for a real business use case rather than default settings
  • Custom agents built with OpenAI models where a use case needs logic beyond what ships out of the box
  • Agent setup designed to sit safely inside the XM ecosystem, respecting data boundaries and platform permissions
  • Use case scoping and rollout, from a single workflow to agents running across a full program
Qualtrics native and custom agents
Data Capture

Paper survey digitization

In-house tooling that turns filled paper and postal survey forms into digital responses, automatically.

  • Converts filled paper and postal survey forms into structured digital responses, without manual data entry
  • Supports teams running both online and offline data collection, so paper and digital responses feed into one dataset
  • Digitized responses can be imported into any survey platform, Qualtrics, QuestionPro, or others
  • Built in-house, tuned for the accuracy and QA standards research grade data requires
Automated paper to digital capture
Plugins

Survey plugin development

Custom plugins that extend what Qualtrics and QuestionPro can capture, built and deployed inside the platform itself.

  • Voice Response Capture for QuestionPro, a browser based audio recorder plugin letting respondents record 20 second voice responses without leaving the survey
  • Built on the MediaRecorder API with intelligent chunking, audio stored securely inside the survey platform, no file uploads or external services
  • Backend processing engine extracts, reconstructs, and converts audio into analysis ready MP3 files, organized by respondent
  • Deployed at scale, proven across 300+ live survey respondents
Built inside the platform, no added infrastructure
Partnerships

Platforms we build on and implement for

We're an implementation partner across the platforms our clients actually run on, not locked to a single vendor.

Pirai AI

Implementation partner of Pirai AI

We build on the Pirai AI platform to accelerate delivery on every engagement. Word and PDF specifications become live surveys across Qualtrics, QuestionPro, and 25+ other platforms in minutes, and Pirai AI Flow turns plain language into working Qualtrics dashboards.

Visit piraiai.com →
QuestionPro

Implementation partner of QuestionPro ANZ

We deliver hands on implementation support across the QuestionPro platform, from first build to live launch.

  • Survey Scripting
  • Dashboard
  • Launch Preparation
  • Guidance
  • Demo
  • Custom Implementation Support
Visit questionpro.com →
Systems Architecture

From survey response to business action

This is the architecture pattern we publish and build from: a survey response reasoning through an agent loop and landing as a real action, not just a row in a dataset.

Agent Reasoning Loop Customer Survey Response XM Agent 1 XM Agent 2 Reasoning & Memory Embedded Data (RAG) XMD Router Email Task CRM Trigger Ticket Other Operations Live Dashboard

Read the architecture in full: From Survey Response to Business Action and Bringing RAG to Qualtrics.

Arun Raj
About

Arun Raj

Managing Director, GenAI Tech Innovations

Fifteen years inside customer and market research technology, including a background at Ipsos, followed by hands on delivery work across the Qualtrics ecosystem as a certified XM Solution Architect. GTI grew out of that delivery experience, built specifically to give Market Research agencies and insight teams a flexible, ready to go extra bench whenever a project needs one.

GTI partners with Pirai AI and builds on their platform to deliver surveys up to 10x faster, from converting Word and PDF specifications into Qualtrics, QuestionPro, and 20+ other platforms in minutes, to Pirai AI Flow, a conversational Chrome extension that builds Qualtrics dashboards live from plain English, automating 50 to 60 percent of configuration without ever reading response data. GTI also developed the Qualtrics API Toolkit Chrome extension for the Pirai AI team.

Qualtrics XM Solution Architect QuestionPro Medallia 15+ years CX / MR technology NSW Government Registered Supplier
Team

Who you'll work with

A small, senior bench, not a rotating pool of juniors. Every engagement is staffed by people who have actually built and run this work before.

AR

Arun

Solutions Architect / Technology Director

15+ years of implementation and end to end project delivery. Owns solution architecture and technical direction across every engagement.

Y

Yazad

Head of Insights

15+ years of CX experience. Specialist in designing and implementing VOC programs, and a strong advocate of using technology, analytics, and AI to turn insights into action.

S

Saranya

Lead AI Engineer / Data Engineer

17+ years of experience. AWS and Azure certified, transforming data into actionable insight across AI and data engineering initiatives.

M

Mohammed

Full Stack / AI Engineer

15+ years of experience. Builds custom agents, integrations, and full stack tooling across the platform.

A

Anand

Project Manager

13+ years of implementation and project management experience. Runs day to day delivery, keeping programs on schedule from kickoff to launch.

V

Visu

Lead Programmer

8+ years of survey programming experience. Handles complex survey logic and scripting across Qualtrics and QuestionPro.

VK

Vikash

Lead Programmer, Implementation Engineer

6+ years of survey programming experience across Forsta Plus, Decipher, Dynata CMIX, and QuestionPro, across multiple research industries.

H

Harini

Power BI Developer, QA

8+ years of experience. Builds Power BI dashboards and leads quality assurance across survey and reporting deliverables.

K

Kodi

Senior Tester

8+ years of experience. Leads test planning and QA on every survey build before it goes live.

KA

Karthik

Programmer, QA, and Web Development

3+ years of experience in survey programming, quality assurance, and web development.

Recognition

What partners say

"Love this."

Brad AndersonPresident, Products, UX, Engineering and Ecosystem at Qualtrics
On the agentic AI workflow above →

"Thanks for the clear and straightforward explanation of the Qualtrics Experience Agent use case."

Maxime ArmanteHead of Solution Engineering, EMEA at Qualtrics

"A unique combination of clarity, curiosity, and commitment with an entrepreneurship mindset. His technical leadership is commendable."

Srinivasan BalasubramanianDigital Health Leader, Kannukutty.in Co-founder

"Thank you for the simple yet powerful articulation of experience agents."

Madhu DuttaTechnology Executive
Contact

Let's talk about your delivery capacity

If your team is stretched on Qualtrics or QuestionPro implementation, dashboards, or integrations, we can start as an extended team within days.

arun@genaitechinnovations.com Connect on LinkedIn